© Liebling Haus
Exhibition Open Call: What is the White City?
Deadline: 7th April 2021
The Projects Room hosts changing exhibitions and projects dedicated to the question “What is the White City?” Liebling Haus invites creatives from different disciplines to take an active part in the investigation, interpretation, and critique of  the concept. The room serves as a platform for alternative, dynamic research and discussion  on ways to expand and develop the idea of urban conservation, looking at the White City as a unique case study of both a World Heritage Site and a vibrant  evolving city. The Projects Room is a space for contemporary discussions about conservation, urbanism, identity, and culture in Tel Aviv.

The White City is an idea, a concept, a brand, and part of Tel Aviv’s built environment. An urban area rich with international style buildings developed during the 1930s and 1940s, the White City quickly became the heart of growing Tel Aviv. After decades of disrepair and transformations, both the public and the municipality rediscovered its qualities and value, this time as a heritage worth preserving, leading to UNESCO’s declaration of the World Heritage Site. The White City includes an unprecedented number of more than 4,000 historic international style buildings while sustaining vibrant urban life.

In recent years, there is an ongoing discussion about architectural heritage, and how to extend its conservation beyond the renovation and restoration of buildings; how can we integrate conservation into diverse mediating activities that relate to the White City as a living cultural and historical fabric, which tells the stories of the communities sharing this space.

In the spirit of UNESCO’s Historic Urban Landscapes (HUL) approach, Liebling Haus invites you to join us in search of methods to strengthen the sense of place, the communal identity, the functionality of urban fabric, and its historical values in a city that experiences accelerated development. In other words, what are the city’s narratives, and what is the significance of the past to its present and future?


Proposals for exhibitions that incorporate ongoing actions or alternative research. Exhibitions that combine various media addressing the topic of the White City. Projects That extend  beyond the Liebling Haus into the city, generating a dialogue on conservation and renewal. Proposals for exhibitions focused on promoting cultural and communal heritage evoking  social activity and civic engagement.

The application should include three public engagements/workshops/activities that will take place during the exhibition period.

Submission deadline: April 7, 2021
Winners announcement: April 21, 2021
Exhibition opening: July 15, 2021

Email for submissions: projectroom@whitecitycenter.org

What is it offered?

  • 3-month exhibition

  • 20,000 ILS grant (covering artists’ fee and exhibition production costs)

  • Personal curatorial support in preparation for the exhibition (by project curator Sabrina Cegla)

  • Opportunity to meet and consult with the Liebling Haus content  team of conservation architects, city planners, educators, and designers

  • Exposure on social media and the Liebling Haus’ digital platforms

  • Documentation of the exhibition as part of an evolving study titled, What is the White City?

How to apply?

Submit a single PDF file (maximum 10 MB).

The file name should indicate the full name of the applicant (in English). The file must include:

  • Contact details of the applicant(name, email, phone, address)

  • CV

  • Abstract bio (half a page)

  • Portfolio (up to 10 works; submit video works via links)

  • Text describing the proposal for the exhibition (maximum 1 page)

  • Illustrations demonstrating the proposal and a sketch or floor plan of the exhibition  layout

  • Budget for the project realisation

Downloadable materials

  • Drawing of the Projects Room

  • Photographs of the space

The judges include representatives of the following bodies: the Liebling Haus, the Engineering Administration, Conservation Department, and cultural officials of the Tel Aviv-Yafo Municipality.

Project Room Curator: Arch. Sabrina Cegla

Information from Liebling Haus website.